We started Jones Theory to bridge our passions in a way that we believed could help businesses become their most authentic identity by telling their story through visuals. We want to help businesses elevate their story, make them stand out, and grow with their evolution.

Alea Jones

Creative Director & Photographer


Alea “Lovely” Jones, the creative force of the team, has been a visionary Creative Director and Photographer for over 20 years. Her unparalleled ability to capture and create stunning visuals has earned her a reputation for delivering expertly curated and visionary work. Alea’s exceptional skills in creative direction, styling, production, and design ensure that each project starts with a deep understanding of the client's unique vision. She then collaborates closely to develop a dynamic concept that perfectly aligns with their commercial, editorial, or branding aspirations. From extravagant visual installations to sophisticated fashion lookbooks and the finest product styling nuances, Alea's relentless pursuit of alignment results in visual stories that are eye-catching and inspirational.

David Jones

Project Manager


David Jones, the strategic mind behind Signature Jones, excels as the Sales and Project Manager. His expertise in managing projects and client relationships ensures that every endeavor runs smoothly from start to finish. David’s keen understanding of the market, exceptional organizational skills as well as problem-solving acumen allow him to seamlessly integrate Alea’s creative vision with the practical aspects of each project, ensuring that the final product not only meets but exceeds client expectations. David’s ability to anticipate the needs of each client is unmatched and such a relief to know everything will be taken care of to the highest degree.